Papernet Kids - Where Hygiene Becomes Adventure

Papernet Kids is a complete brand extension of Papernet, the professional hygiene brand of Sofidel Group, the second largest tissue paper manufacturer in the world. Artificio was commissioned to conceive, name, and design the entire sub-brand from the ground up: a dedicated hygiene line for children, designed to make hand washing and bathroom routines genuinely engaging for kids in schools, hospitals, and public facilities.

The strategic challenge was precise: create a brand with enough visual energy and narrative richness to capture a child's attention, while maintaining the product credibility and professional positioning of the Papernet parent brand.

Artificio developed two distinct illustrated universes to anchor the product line, a vibrant animal world populated by hand-drawn characters in warm, playful tones, and an immersive space adventure featuring a young astronaut exploring a colorful cosmos. Each universe was designed as a self-contained visual world, giving the product line variety and collectability while maintaining strict system coherence through shared typography, logo treatment, and brand architecture.

The Papernet Kids identity was applied across the full product ecosystem: dispenser design, packaging, and all brand communication materials, transforming functional hygiene objects into objects of curiosity and delight.

The result is a sub-brand that works on two levels simultaneously: it speaks directly to children through illustration and storytelling, while communicating quality, safety, and professional reliability to the adult decision-makers who specify and purchase the product. A brand designed for two audiences, mastered for both.