NY Digital Awards -  Silver

2026

Falcon Whisky - Fly The Whisky Skies

Entrant

Laura Becker

Category

Design and Creativity - Ad Design

Client's Name

Country / Region

United States

The assignment is to create an advertisement in the food and beverage industry(F&B) industry. The ad is effective in getting the audience's attention by using high quality imagery, showing movement and has a strategic message that is clear and memorable. The product is a high-end blended scotch whisky produced in Scotland. The label uses 'negative space' as a graphic design element. The overall look and feel is eye-catching and whimsical.

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