Dream Vacations - Franchise Website Redesign

Dream Vacations is one of the largest leisure travel companies in the United States and is highly regarded as the travel industry’s best home-based travel agency, supporting a network of more than 2,000 Franchise Owners. To ensure their digital presence continued to effectively capture and engage prospective franchise owners, Dream Vacations partnered with Zbra Studios for a full website redesign.



The project focused on updating the visual representation of the brand, modernizing the franchise recruitment platform's design, streamlining user navigation and optimizing the site's overall conversion flow. By refining key messaging touchpoints and enhancing the digital user experience, Zbra Studios delivered a polished, high-performing website that seamlessly converts interested visitors into qualified franchise leads.