2024

The Humanity Check

Entrant

Amnesty International - Sezione Italiana

Category

Social Media - Non-Profit

Client's Name

Amnesty International - Sezione Italiana

Country / Region

Italy

On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.