2024
The Humanity Check
Entrant
Amnesty International - Sezione Italiana
Category
Social Media - Non-Profit
Client's Name
Amnesty International - Sezione Italiana
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant
Gladstone Media
Category
Video / Online Video - Documentary - Short Form (<5 mins)
Country / Region
Canada
Entrant
Gladstone Media
Category
Strategy & Marketing - Influencer and Celebrity Collaboration
Country / Region
Canada
Entrant
Sportfive
Category
Strategy & Marketing - Strategic Campaign
Country / Region
United States