Krafttrans

The new KRAFTTRANS identity modernizes the brand while preserving its legacy. By retaining the original typeface and color scheme, the redesign ensures continuity and recognition. A refined letter “K,” created through negative space, forms the core of the new logo, symbolizing movement, precision, and adaptability—key qualities in the logistics industry.



Beyond the logo, the visual system introduces a modular approach, allowing the “K” to be used dynamically across various applications. These elements can form patterns, structures, and branded assets, ensuring consistency while offering flexibility for different touchpoints, from print to digital and vehicle branding. This adaptable system strengthens KRAFTTRANS’ visual presence and reinforces its seamless, global operations.



The result is a clean, modern identity that balances heritage with innovation, visually communicating KRAFTTRANS’ commitment to efficiency, reliability, and progress in the freight forwarding industry.