Yandex Plus eMail Design System

Yandex Plus eMail Design System – Scalable & Unified Customer Interaction



The Yandex Plus eMail Design System was developed to streamline communication and enhance the user experience across all customer touchpoints. Designed as a scalable and adaptable solution, it ensures brand consistency, optimizes workflows, and improves engagement efficiency for millions of users.



Project Overview

– Standardize visual and UX components across customer communication channels

– Automate and optimize the creation of marketing emails, push notifications, and in-app messages

– Enhance personalization and engagement through structured, data-driven templates



Design & Implementation

The system integrates key UX/UI principles to improve clarity and efficiency:

– Modular Component Library: A Figma-based design system with reusable elements for CRM assets

– Dynamic Personalization Framework: Adaptive templates adjusting to user preferences and behavior

– Cross-Platform Consistency: Unified design across email, push notifications, and in-app messages

– Scalable Automation: Reducing production time while maintaining high-quality visual communication



Impact & Results

The eMail Design System transformed internal processes and customer interactions:

– Significant reduction in design and development time for CRM materials

– Improved engagement metrics, including higher open and interaction rates

– Enhanced consistency in customer communication across all Yandex Plus touchpoints



By implementing a structured and scalable eMail design system, Yandex Plus optimized user communication, strengthened brand perception, and improved overall customer experience.