Product Page Redesign with Focus on CRO

Project Description: Rumi Cosmetiques Product Page Redesign

Client Overview: Rumi Cosmetiques, showcased in Vogue, GRAZIA, and Good Housekeeping, aimed to revamp product pages to enhance online engagement and conversions.

Objective: Increase conversion rates and improve user experience to mirror the brand's luxury image.

Focus Areas:

- Conversion Optimization: Revamp pages to decrease bounce rates and raise conversions.

- User Experience: Streamline navigation and enhance shopping to align with the brand.

- Research and Testing: Implement UX research and A/B testing for better performance.

- Visuals and UGC: Use targeted photography and User-Generated Content to engage the audience.

- Mobile Adaptation: Optimize for the 89% mobile-first visitors.

- Subscription Launch: Establish a recurring revenue model.

Solution:

Under Alexander Benz, strategic UX and CRO improvements were made, including intuitive design and interactive features that enhance user journeys and boost conversions. The mobile-first approach ensured fast, responsive design. A/B testing refined elements like call-to-action and scarcity messages, while UGC built authenticity. A successful subscription model was introduced to drive recurring revenue.

Results:

- Conversion Rate Surge: Increased from 1.86% to 13%, surpassing the DTC average of 2.35%.

- Reduced Bounce Rates: Dropped by 30%.

- Higher Order Value: Up by 40%.

- More Add-to-Carts: Rose by 75%.

- Media Features: Gained additional recognition in top magazines.

- MRR Success: Subscription model generated over $150,000 in recurring revenue within six months.

Conclusion: Through strategic UX and CRO refinements, plus a successful subscription model, Rumi Cosmetiques effectively boosted conversion rates and digital engagement, strengthening their online presence and earning significant media attention.