Santa Ana Mexico Campaign

In 2021, Travel Santa Ana was formed as the city’s official Destination Marketing Organization (DMO). Its mission is to promote Santa

Ana as a top destination for leisure and business travelers. The city attracts visitors for meetings, group events, and social gatherings like

weddings and reunions, sports tournaments, and youth travel. Travel Santa Ana also reaches international markets, particularly Mexico, to

draw in visitors eager to explore Orange County.

Mexico seemed like an ideal market, as the Santa Ana population is 76% Hispanic, but as a new organization with no experience in

audience development, Travel Santa Ana didn’t know which specific audiences to target, or the right places to reach them.

Campaign objectives:

» Increase brand awareness and recognition of Santa

Ana

» Attract Mexican tourists seeking diverse and

memorable travel experiences

» Drive visitation to Santa Ana’s attractions, restaurants, and cultural events.

» Create a positive economic impact by boosting tourism and local businesses.