B.L.N.D. (Beauty, Lifestyle & Nurturing Diversity)

Bilal Kaiser, Founder and Principal of Agency Guacamole launched B.L.N.D. (Beauty Lifestyle & Nurturing Diversity) in 2018 to create an impactful platform for underrepresented voices within beauty and lifestyle industries.



B.L.N.D. has made a measurable impact with:

•60+ dynamic brand partnerships

•1.5M+ social engagements

•500+ industry event attendees

•1,000+ products gifted from leading beauty powerhouses



On September 19, 2024, Agency Guacamole hosted its largest B.L.N.D. event in Los Angeles. With AI rapidly reshaping industries, last year's theme put a spotlight on the critical intersection of beauty technology and diversity.

The exclusive discussion, moderated by Bilal Kaiser, tackled head-on how major platforms are either driving or disrupting inclusivity and how brands can leverage new technologies to champion equity and innovation.



The power-packed panel featured:

•Pia Velasco, Content Specialist GenAI at Meta

•Rajni Jacques, Global Head of Fashion & Beauty at Snapchat

•Sindhya Valloppillil, CEO & Co-Founder of Skin Dossier



Guests experienced the future of beauty firsthand with engaging creative sponsor activations:



•Carol’s Daughter’s Goddess Lounge: Offered personalized styling and expert scalp consultations from stylists from their ambassador program.

•Dermablend Professional’s Dessert Cart: Served custom treats inspired by their extensive shade range.

•Urban Decay’s Set & Sip Bar: Featured cocktails inspired by their iconic All-Nighter Setting Spray.

•The infamous B.L.N.D. PopShop: Attendees had the opportunity to curate a personalized goodie bag stocked with top-tier beauty must-haves.