2026
Entrant
Category
Client's Name
Country / Region
At the World Economic Forum 2026 in Davos, Tata Consultancy Services generated dialogue around the key theme of AI not just in conferences and panel discussions, but also in an interactive, multi-sensory, human moment. Visitors could meet with an 'AI Flavourist' at the Davos promenade that interpreted mood, personality and taste through natural conversation and recommended a personalised tea or coffee variety to them. The visitor then got a fresh warm cup of a blend closest in flavour profile to the variety recommended to them, along with a personalised, shareable 'Postcard from Davos'.
Credits
Entrant
Arjun Bhargav Devan
Category
Apps & Softwares - Best Technology
Country / Region
United States
Entrant
AR Acupuncture Pty Ltd
Category
Apps & Softwares - Best Innovation
Country / Region
Australia
Entrant
Chengdu SimpleUX Vision Technology Co., Ltd.
Category
Apps & Softwares - Finance / Banking
Country / Region
China