2026
ChAI Central at World Economic Forum 2026, Davos
Entrant
Dreambridge B.V.
Category
Strategy & Marketing - Experimental / Innovative
Client's Name
Tata Consultancy Services
Country / Region
Netherlands
At the World Economic Forum 2026 in Davos, Tata Consultancy Services generated dialogue around the key theme of AI not just in conferences and panel discussions, but also in an interactive, multi-sensory, human moment. Visitors could meet with an 'AI Flavourist' at the Davos promenade that interpreted mood, personality and taste through natural conversation and recommended a personalised tea or coffee variety to them. The visitor then got a fresh warm cup of a blend closest in flavour profile to the variety recommended to them, along with a personalised, shareable 'Postcard from Davos'.
Credits
Tata Consultancy Services
Kelly Ryan
Tata Consultancy Services
Angela Cruz
Tata Consultancy Services
Gajender Kaushik
Tata Consultancy Services
Vishal Piedankar
Tata Consultancy Services
Nagesh Wandre
Tata Consultancy Services
Vinothini Ramakrishnan
Dreambridge BV
Dheeraj Dhawan
Dreambridge BV
Sandra Veerman
Dreambridge BV
Thapas Thomas Joseph
Dreambridge BV
Balesh Bhatt
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