NY Digital Awards -  Silver

2026

Pineider & Amedei - Two Italian Icons, One Short Film

Entrant

ARTIFICIO

Category

Social Media - Social Video

Client's Name

PINEIDER

Country / Region

Italy

What happens when two of Italy's most storied luxury houses meet? Artificio answered that question through a single, carefully crafted short film, a 30–60 second visual narrative produced for the limited-edition collaboration between Pineider 1774, the Florentine icon of fine stationery and leather goods, and Amedei Toscana, one of the world's most acclaimed artisan chocolate makers.

The video was conceived as a piece of cinematic branded content, not a product advertisement. Shot through light and shadow, the film reveals the collaboration's exclusive objects, where Pineider's refined materials meet Amedei's dark, sensorial textures, through a visual language that prioritizes mood, craft, and emotional resonance over product demonstration.

Every frame was designed to communicate what both brands share: an obsessive commitment to material excellence, a deeply Italian sense of beauty, and the quiet confidence of things made to last. The result is a film where chocolate and leather, ink and cocoa, craftsmanship and desire converge into a single coherent aesthetic statement.

Published across TikTok and Instagram Reels, the video was built to perform natively on both platforms while maintaining a visual quality far above the social media standard, demonstrating that luxury branded content can be simultaneously platform-native and cinematically elevated.

Credits

Chief Strategy Officer
Dalia Moroni
Art Director
Eva Bugiani
Art Director
Valeria Pardini
Creative Designer
Chiara Papini
Visual Designer
Veronica Comparini
Content Strategist
Francesca Moretti
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